Gerry Weber is launching exklsuive online label Grful
Just in time for the season start spring/summer 2018, Gerry Weber International AG is launching a new label: Grful is an entirely digital brand in the premium segment. Grful will only be available online - on the brands's own website, but also in e-shops of specialist retail partners as well as external platforms such as Amazon and about you.
Thus, Grful is one of the first German premium brands available only online. Seven high-class collections a year with 30 to 40 modells each can be expected. Key pieces are modern dresses, blouses as well as elegant and feminine shirts. The collection pieces are shipped in fine black packages with tissue paper in gold.
Responsible for Grful are the two Executive Vice Presidents Taifun/Samoon Oliver Zaric (Product) and Bernd Brodrick (Sales). Together with a core team of 7-10 persons, they developed and realised the concept of the online label. The company structures are building the professional frame.
Ralf Weber, CEO Gerry Weber International AG, who gave the strategic impulse to dvelop an exclusive online brand a year ago, comments: "With the launch of the digital premium label Grful we are in a good position for the future and are optimally completing our brand portfolio - with an exclusive online brand and a new customer group. It is our aim to use and connect all stationary and digital sales channels and to expand our e-commerce."