Growth: rising exhibitor numbers, extended areas
For the 30th anniversary edition of CPM-Collection Premiere Moscow from 19 until 22 February 2018, the organisers OOO ‘Messe Düsseldorf Moscow’ and ‘Igedo Company’ from Düsseldorf have reported a significant area increase in the country pavilions: the total exhibition space of the Turkey area has increased from 1,874 to 2,280 m². And in comparison to last season, the Germany hall has grown by 200 m².
The exhibition space of manufacturers from Russia, the Eurasian Economic Union (EAEU) and neighbouring countries has been extended by 700 m² and their booths will now also be located in the new hall 7.2.
Thanks to the possibilities of the Expocentre fair grounds, new halls for new exhibition spaces and themed areas can be added as exhibitor numbers increase, paving the way for further local and global developments at CPM: the new CPM Accessories & Shoes segment is in hall 2.3 and MOSFUR, another tradeshow within the tradeshow for fur and leather fashions, can be found in hall 2.5.
Fifteen years are a significant and important milestone for such a complex tradeshow format like CPM. CPM’s Project Manager International, Christian Kasch, had the following to say: “The upcoming CPM is also set for continued growth. After the difficult years on the Russian market, which CPM successfully defied, this is doubly pleasing. Even long before the official registration deadline for international exhibitors, we were able to report a significant rise in the number of requests and the number of exhibitors in the Germany and Turkey country pavilions. This is continuing on from previous successes. For the newly created ‘CPM Accessories & Shoes’ area in particular, the demand was particularly high. We didn’t originally plan to install a separate area for shoes and accessories. But we thought better after seeing the huge interest and decided to dedicate a whole hall to them.”
The growth of CPM is also reflecting a positive development on the Russian fashion market: according to a study carried out by the Fashion Consulting Group, more and more international brands from the mid-range and premium price segments are coming to Russia. In the first half of 2017, 28 international brands opened their first stores in Russia. Around half of them are from the fashion segment. Most of the brands come from Italy.
CPM’s Russian Project Manager Nikolay Yarzew is even expecting record numbers of Russian exhibitors: “For the 30th anniversary edition we are anticipating a significant growth in exhibitor numbers. And due to the extended exhibition space with new halls and themed areas, we are also expecting a further noticeable increase in the number of professional visitors. Business development and expansion are once again buzzwords for Russia. For the upcoming season we would even go so far as to predict record numbers of Russian participants.”