Since the middle of January, the shop windows of the fashion brand Marc Cain are showing a new, sustainable concept with the motto “Gardening”.
In cooperation with the start-up Seed Evolution GmbH from Upper Franconia, the showcase areas now exhibit an abstractly floral design: completely biodegradable flower pots made of coconut fibre with stylised greenery stand in contrast to a backdrop wall in differing design. The decoration concept symbolises the individuality of the new spring/summer collection 2018.
The sustainable concept in stores is underlined by offering cultivation sets for sale. Ten per cent of the proceeds are donated to the help organisation Betterplace.org.