bugatti is launching a capsule collection in cooperation with GQ
For this year's autum/winter season, bugatti is launching a modern capsule colletion in cooperation with the German lifestyle magazine GQ. The label and magazine have create an exklusive capsule of ten outfits in total through a close collaboraiton.
"bugatti x GQ" unites the products jacket and coat with modern outfit ideas from the areas knitwear, shirt and trousers. The fokus will however be on the outdoor products.
In addition, bugatti provides extensive promotion material for a prominent placement at the point of sale, for instance at Breuninger, Leffers or Baltz. They created special POS-Packages to enable an attractive staging.