International Visitors at Supreme Women&Men
© Messeleitung Supreme Women&Men Düsseldorf

International Visitors at Supreme Women&Men

Internationality of visitors is increasing

While Supreme Women&Men Düsseldorf is still in full swing, The Supreme Group is already taking stock. "The visitors were increasingly international, especially from Russia and Eastern Europe and Benelux", says Aline Müller-Schade, Member of the Executive Board. "We have clearly a higher frequency compared to the last summers, which is very surprising to us." A strengthened amount of orders is the direct result.

To further the fashion location Düsseldorf internationally, The Supreme Group will increase their support for the city's local business development as well as Fashion Net Düsseldorf. The goal is to increase the attractivity of North-Rhein Westphalia's capital for exhibitors, buyers, customers, and multipliers.

The press talk on Sunday with new sparring partner Annette Weber was preceded with experts from economics and trade discussing digitisation. The event not only attracted press but also numerous exhibitors.