Inspired by the tradition of burger joints in American metropolises,"What's Beef" is supposed to convey a feeling of urban culture through its appearance.
From the design of the "To-Go" bags to the art on the walls and the cool look of the "What's Beef" crew, an atmosphere is created that lies somewhere between Brooklyn, Upper East Side and the Meatpacking District.
“we care about honest food.”
Their credo is to offer the freshest and best burgers by far and not to make any compromises. This means: No experiments, no gimmicks and no 50 variants of a burgers, but three top classics prepared in perfection. In addition, as an upscale product there are both steaks and burgers of Wagyu beef. The "Whats Beef" concept is led with love for detail. Guests, products and atmosphere are what it's all about. Only fresh products of the highest quality from local producers are used.