back to top

News

© Andreas Endermann | (v.l) Angelika Firnrohr (Geschäftsführerin Fashion Net), Theresa Winkels (Amtsleiterin der Wirtschaftsförderung Düsseldorf), Anna Hiltrop (Model und Nachhaltigkeitsbeauftragte des Shopping Day) & Dr. Michael Rauterkus (Wirtschaftsdezernent)

Düsseldorf sets an example: 180 retailers look forward to Shopping Day

Shopping Day will take place on July 24 – numerous retailer events and extended opening hours will turn shopping into an experience.
  • Strong response: With 180 players from retail, hotels and galleries as well as the cultural and creative industries, the Düsseldorf Fashion Days are celebrating the fashion location.
  • Düsseldorf ablaze in purple, green and yellow: Extensive advertising measures adorn the city – retailers show their true (DFD) colors.

Various large-format posters in purple have been drawing attention to a new event since the weekend: The Düsseldorf Fashion Days (DFD) Festival. Düsseldorf positions itself as a location that connects: Retail, the arts and creative scene, food businesses and the hospitality sector are all embedded in the tradition of Düsseldorf’s ordering days. From superbly curated fashion boutiques, to galleries, through to the large well-known fashion houses, 180 players are represented. Hotels are developing special concepts and making room for fashion and art with pop-up spaces. Retailers will entice customers with attractive discounts and competitions; DJ sessions and summer drinks will infuse the Shopping Day with energy on Saturday, July 24 until 10pm.

Enhancement for fashion location Düsseldorf

Under the umbrella brand Düsseldorf Fashion Days, the ordering business will start today in Düsseldorf on July 21, 2021 with a wide-ranging location initiative demonstrating the fashion hot spot’s strong synergies. “With the DFD Festival, we want to position Düsseldorf, with its exciting urban architecture, as the fashion place to be in a communicative way and attract many people to Düsseldorf,” explains Dr. Michael Rauterkus, Head of Economic Affairs. Persuading customers with well-selected products and offering passionate service is highly appreciated and rewarded with loyalty. The high number of 180 reflects the synergy at the fashion location Düsseldorf that also integrates retail and creative culture. The DFD festival is an opportunity to enliven the city’s center in a future-oriented and sustainable way,” says Rauterkus.

Head of Economic Development Theresa Winkels sees fashion as a meeting place and a unique opportunity for networking during the DFD: “In its various neighborhoods, Düsseldorf presents itself as contemporary, multi-facetted and diverse, because our modern city landscape is also alive beyond the city center. Visitors will be given a whole new incentive to experience Düsseldorf, to wander through galleries and discover authentic little shops selling exceptional items,” says Winkels.

Retailers agree with Winkels: Evelyn Hammerström, owner of the concept store Jades, is thrilled that “with the city of Düsseldorf, we have found the strength to stage such a wonderful project. Especially now when the Frankfurt Fashion Week is mainly taking place digitally, we are setting an example worldwide.” Maren Jäckel, center manager of Sevens, is glad that “there is already a lot of talk about the Düsseldorf Fashion Days in the run-up to the event, both within the industry and nationwide. Together with the festival, they become one concept that stands for music, joie de vivre and the beautiful things in life such as fashion and art.” Jan Schnatmann, managing director of the Schadow Arkaden shopping mall emphasizes that “the fashion location, the city center and the ordering days are energized in a positive way. Everyone is happy to finally be able to shop extensively again in Düsseldorf.” For hotel director Eva Herrmann, the mixture of fashion and art featured in her restaurant Fritz’s Frau Franzi is truly enriching: “The Guide Michelin writes about the culinary delights of our cuisine ‘where cooking becomes art’. At the DFD festival weekend, our restaurant patrons can look forward to our pop-up space featuring fashionable jewelry and the richly colored works by artist and photographer Klaudia Taday.”

Beyond the limits of Düsseldorf’s center, the concept and the atmosphere of the DFD festival are well received: In addition to the frequented downtown area, cultural events by the creative industry are revitalizing for example the Loretto district. Flingern is where the headquarters of Düsseldorf’s fashion entrepreneur Heiko Wunder and his sustainable label wunderwerk are located: “I think it’s great that the city is making such an effort to attract visitors. This way, everyone can experience everything that’s happening in Düsseldorf.” Daniela Perak, who runs the shop Roberta specializing in organic and fair fashion in Pempelfort, sees it as a big advantage that “during the DFD, fashion enthusiasts can also experience how fashion works in Düsseldorf beyond the Königsallee and Schadowstraße.”

Düsseldorf is not only trend-oriented, but also the environmentally aware

On Shopping Day, model and influencer Anna Hiltrop will give insights into the boutique business. Due to her many years of modeling, Hiltrop always has her finger on the pulse when it comes to fashion trends and movements. In her private life, the Düsseldorf native likes keeping things down-to-earth and advocates a sustainable lifestyle on her social media channels. “The festival taking place during the Düsseldorf Fashion Days is so unique for me, because the focus is not only on commercial trade, but also on sustainability and eco-friendly fashion. Great shops that offer sustainable fashion are all over Düsseldorf – several are already well-known far beyond the city limits, others are still real insider tips,” she says. During Shopping Day, she will report live via Instagram from the festival, present small sustainable labels and will attend the pop-up fashion shows by the brands wunderwerk and CircleStances.

For this year’s shuttle service, DFD will be partnering for the first time with the electric vehicle brand Polestar, enabling more emission-free rides through the city. The festival’s marketing and advertising campaigns have also been sustainably designed: all 150 XXL balloons, for example, are made of natural latex and are biodegradable. For the DFD magazine reporting on the festival, recycled paper was explicitly chosen.

Düsseldorf’s Office for Economic Development, Fashion Net Düsseldorf as well as Düsseldorf Marketing and Düsseldorf Tourism are realizing the festival together with key local players – accompanied by professional event and communications agencies. Düsseldorf’s Office for Economic Development supports the DFD festival and all accompanying measures with a stimulus package of €300,000.

 

PRESS_SERVICE_GUIDE DFD

PRESS HOTLINE DURING DFD Phone 0211 – 74959690

Fashion Net Düsseldorf e. V.

Fashion Net Düsseldorf e. V. is a unique partnership of brands, companies and key players in Düsseldorf’s fashion business. With this network, fashion and the fashion business have a communication channel that integrates and supports the location’s wide range of activities. New ideas, effective structures, innovative communication and marketing measures find in Fashion Net a digital platform that reflects the “zeitgeist” of the fashion industry. The association’s goals: to make Düsseldorf the top address for exhibitors, buyers, customers, multipliers, creative young talents, investors and start-ups. Nationally and internationally. Fashion Net is synergy, made in Düsseldorf!

 

Press service for Fashion Net:

PR + Presseagentur textschwester

Strategic Lifestyle Communication

Inga Klaassen

Prinz-Georg-Str. 7

40477 Düsseldorf

Phone: 0211-74959690

Email: inga@textschwester.de

 

Social media service for Fashion Net:

PR + Presseagentur textschwester

Strategic Lifestyle Communication

Elena Thommessen

Prinz-Georg-Str. 7

40477 Düsseldorf

Phone: 0211-74959690

Email: elena.thommessen@textschwester.de