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Düsseldorf Fashion Days News

Double premiere from Juli 21 to Juli 28: Düsseldorf celebrates fashion and art at the DFD and offers holistic shopping experience

Festival character and Shopping Day: For the first time, DFD celebrates the fashion location with over 150 retail stores, hotels, and galleries as well as players from the cultural and creative sectors. In addition to networking events, artistically staged shop windows and the first issue of its own DFD Magazine, Düsseldorf proves itself to be the city that masterfully stages the triad of fashion, art and shopping during the summer season. Aside from the established networking formats such as the DFD Lounge at Karl Arnold Platz or the renowned Fashion Business Award, fashion professionals can enjoy the showroom shuttle service. The all-electric vehicle brand Polestar is the new DFD shuttle partner and demonstrates the state capital’s climate-friendly policy.

Under the umbrella brand DFD, the ordering business will start in Düsseldorf on July 21, 2021 with a wide location initiative demonstrating the fashion hot spot’s strong synergies. This year, the Düsseldorf Fashion Days of trade-fairs and showrooms will be accompanied by numerous activities in the city’s center.

The most important day for shopping and culture fans, as well as retailers, is Saturday, July 24, featuring the so-called “Shopping Day” with extended opening hours until 10 pm. The 120 registered retailers, food businesses, as well as galleries and hotels will provide inspiring activities for an ordering week with festival character that not only national business professionals will benefit from, but also tourists and residents of Düsseldorf. The crowning finale of the Shopping Day will be an artistically staged light and water projection show that visitors can marvel at along Königsallee and the Kö-Bogen as dusk falls. 

The magazine for DFD

Another new development in the strategic communication of this significant fashion destination is the 36-page DFD Magazine that will appear on July 8. Just in time for the new round of buying, it will feature Düsseldorf’s numerous facets as well as the fashion capital’s favorite addresses, personalities and must-sees – from eating and drinking places to trendy cafés, from cute boutiques to innovative concept stores. With a service-oriented approach, it offers a guideline and inspiration for a stay in Düsseldorf. The magazine will appear with a circulation of almost 50,000 copies and will be distributed nationally and locally.

Services and own event formats of Fashion Net Düsseldorf

Effective and convenient order experience: Fashion Net offers various services for trade visitors:

DFD Lounge by Fashion Net: during the entire DFD runtime, 11:00 - 21:00 - Karl-Arnold-Platz Düsseldorf

The Karl-Arnold-Platz is not only the meeting point for the Who's Who of the fashion industry, but also where the order business is concentrated: surrounded by numerous showrooms on and around Kaiserswerther Straße and in the immediate neighborhood of the trade fair Supreme, Fashion Net sets up its tents during the DFD. Here, visitors can enjoy the culinary offerings of various food trucks and summery drinks and network in a laid-back atmosphere.

Russian Fashion Cocktail: SATURDAY, 24 JULY - DFD Lounge by Fashion Net, Karl-Arnold-Platz Düsseldorf - by Invitation only.

Fashion Net Breakfast followed by trend update by Karolina Landowski: SUNDAY & MONDAY, 25 & 26 JULY, 9:00 - 11:00 a.m. - DFD Lounge by Fashion Net, Karl-Arnold-Platz Düsseldorf.

Fashion Business Award 2021: SUNDAY, 25 JULY - PHOENIX Twenty-Two Düsseldorf - by Invitation only.

All activities have been approved by Düsseldorf’s authorities and will be adapted to local Covid 19 guidelines, depending on infection numbers.


Fashion Net Düsseldorf e. V.

Fashion Net Düsseldorf e. V. is a unique partnership of brands, companies and key players in Düsseldorf’s fashion business. With this network, fashion and the fashion business have a communication channel that integrates and supports the location’s wide range of activities. New ideas, effective structures, innovative communication and marketing measures find in Fashion Net a digital platform that reflects the “zeitgeist” of the fashion industry. The association’s goals: to make Düsseldorf the top address for exhibitors, buyers, customers, multipliers, creative young talents, investors and start-ups, nationally and internationally.  Fashion Net is synergy, made in Düsseldorf!


DFD August 2020 Aftermovie

© Heiko Winkler


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Upcoming DATE

DFD Spring/Summer: 21-28th of July 2021

DFD Festival

The Düsseldorf Fashion Days (DFD) will be held in Düsseldorf from July 21 to 28. The Order Days, which are so important for the fashion industry, are now being turned into a festival for everyone for the first time: for Düsseldorfer citizens, tourists, the international trade public, and all fashion enthusiasts.

More information here!


DFD Autumn/Winter: 26 January - 02 February 2022

DFD Spring/Summer: 20-22th of July 2022




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